ARENA DESIGN made its debut at the International Poznań Fair in 2009. In a decade, Poznan International Fair has built the ARENA DESIGN brand as the most important event in Poland addressed to the creative industry. However, noticing the changing reality together with Maria Jeglińska, who took over the function of the director of the creative event, a new format of the fair was developed.
Next year’s edition will be held under the slogan TransFormations. – Transformations they are a characteristic form of development in the world shaped by man. At the same time, technological progress and social changes translate into a production and production process. This, in turn, is not without significance for the work of designers who have to adapt to the new market conditions and technologies available on the market, and thus are forced to constantly search for new professional roads. During the DESIGN arena, we will look at Transformations in the context of the design ecosystem, taking into the workshop not only the materials that make up the product. We will not run away from the discussion on building brand identity – explains Maria Jeglińska, creative concentrator of the ARENA DESIGN 2019.
ARENA DESIGN will take place between 12-15th pf March, Poznań, Poland.