The Bloggers Zone is a real hit at the HOME DECOR Interior Fair business exhibitions, the next edition of which will be held in Poznań from 22 to 25 February 2022. It is an initiative of a group of five opinion-forming interior bloggers and interior designers led by Ula Michalak, who in cooperation with exhibitors - using their own creativity and knowledge of trends - they will arrange a special space at the HOME DECOR fair. The zone's partners will be well-known and less known brands offering interior design products. An interesting space will be created, full of inspiration and ideas for arrangement.
How was 2020?
The last edition of the Bloggers Zone took place in February 2020. At that time, the exhibition was based mainly on the most sensual and subtle 'shaped + softened' trend. They are natural, rounded and delicate shapes, as if taken organically from nature. Sensual, smooth and safe forms are to cut us off from the vulgar and loud external world. The unobtrusive colors from the earth color palette are a manifestation and return to nature. Such colors guarantee peace and relaxation. Natural materials, cotton, linen, stone, wood are a praise of tradition and culture, where the work of craftsmen was highly valued. Based on this direction, the creators chose the products of the exhibition arrangement, ensuring that each element was consistent, despite the fact that 25 brands participated in the project. The basis for the presentation was the colors included in the RYNGO and London Art wallpaper. The bloggers tried to show all shades of gray and beige in the following elements. The ethnic pattern of the wallpaper also fits perfectly with the trend towards the glory of handicrafts.
In addition to the unique exhibition, the organizers also took care of an interesting and inspiring program of meetings. Lectures on trends and paying attention to details in the interior, conducted by a design expert, art historian, Dagmara Jakubczak, enjoyed exceptional interest. On the other hand, social media specialists on behalf of Homebook shared with visitors their knowledge, but also tricks that help them reach the million-strong community through Facebook and Instagram in their daily work. In turn, experts from the Sfera Group company shared with guests their knowledge about 'Brand communication in the interior design industry. Trends 2020 'based on the conducted industry research.
See the report of the Bloggers Zone 2020 edition
Hear what the originator of Ula Michalak says about the idea of the Bloggers Zone
Become a partner of the BLOGGERS ZONE
Bloggers Zone is a place to promote brands aimed at a group of interior designers and bloggers, a place to present the latest trends and patterns in the interior. From year to year, the initiative is expanded with new functions and spaces to reflect both interior design trends and social changes affecting the functioning of the home space.
The 2022 edition means further changes and new proposals to show yourself to a wider audience, this time in a hybrid form. A real Bloggers Zone will be created, which during the Home Decor fair will also become a meeting place for invited guests and live product presentations straight from the zone.
We are planning two versions of the Bloggers Zone: private interior and commercial interior (boutique hotel).
Who are we going to invite to the Bloggers Zone?
As part of the promotion of the event, we will direct communication to interested groups of recipients through SoMe channels and dedicated mailing:
- architects and interior designers
- interior bloggers
- commercial networks
- homing galleries
- interior design showrooms
- Internet shops
- furniture showrooms